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Renegade Marketing, with Drew Neisser

Drew Neisser

Drew Neisser is founder and CEO of Renegade, the award-winning marketing agency that has been helping CMOs find innovative ways to cut through since 1996. Described by Inc as one of the “sharpest minds” in marketing, Drew is a recognized authority on cutting-edge techniques having won innumerable awards for creativity and campaign effectiveness. Having interviewed over 200 Chief Marketing Officers in the last few years and with the launch of his podcast Renegade Thinkers Unite and book The CMO’s Periodic Table: A Renegade’s Guide to Marketing, he has earned the nickname “the CMO whisperer.”

Ranked among “50 Thought Leaders over 50” by Brand Quarterly for 3 years in a row, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, iHeartRadio and the Tony Robbins podcast series among many others. He is a frequent keynote speaker and emcee at top marketing conferences including this year’s Marketo Marketing Nation Summit and is counted among a small group of IBM Futurists.

What you’ll learn about in this episode:

  • How Drew earned the nickname “The CMO Whisperer”
  • Drew’s accidental path to becoming an entrepreneur
  • Examples of why having an enemy is actually really beneficial in marketing
  • The bold, perhaps irrational jump Drew took into entrepreneurship in 2008
  • Lessons Drew learned when he realized that it’s harder to cut back than it is to grow a business from the beginning
  • Flexibility that small businesses have that many big businesses are missing
  • An example comparing Ethan Allen and Ikea, showing the importance of being unique
  • Lessons learned from Byron Sharp’s book “How Brands Grow”
  • Why hiring great people is more important than hiring talented people
  • What you can expect to take away from Drew’s podcast “Renegade Thinkers Unite”
  • The 4 characteristics most CMOs share: courageous, artful, thoughtful, scientific
  • Why marketing is ultimately about creating an emotional connection
  • The reason most CMOs fail
  • Backstory behind how Drew wrote his book, “The CMO’s Periodic Table: A Renegade’s Guide to Marketing”
  • Why his book isn’t meant to be read cover to cover
  • How Drew pulled his team together and focused when they were facing hard times in their beginning stages
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