Ray Kroc McDonald's

The Story of McDonald’s

By David Mammano

The back-story of McDonald’s beginnings is fascinating and certainly a case study for innovation, franchising and about a thousand other business subjects. The McDonald brothers invented the fast-food concept which ultimately revolutionized the fast food industry. And whether you like the methods and/or character of Ray Kroc or not, it’s hard to argue that his determination, persistence and vision brought McDonald’s to its colossal size of today.

Here is a great recap of the story from CBS Sunday Morning:


And if you haven’t seen The Founder yet, it’s definitely must see for any entrepreneur: